The Big Three
Relevance, Distance, Prominence
The first in the Big Three is: Relevance
Relevance
[ rel-uh-vuhns ]
The quality or accuracy of web searches and your product or service.
The more quality information you can provide to your prospects and customers, the more likely you are to have a higher relevance and therefore, more likely to show up in a web search.
The second is: Distance
Distance
[ dis-tuhns ]
How far users (prospects and customers) are willing to go to engage or do business with you.
Prominence
[ prom-uh-nuhns ]
Being top of mind to people who are interested in your product or service.
Ask yourself, is the quality of my content and offering good enough to drive prospects as well as returning customers. If you are fortunate enough to have good traffic, ask yourself how long they stay on the site? Do they interact and ask questions, consistently seek out new trends and styles? What will you do to ensure people want to come and come back to your site?
As a general rule, the better you are at relevance and distance, the greater your authority or prominence will be.
